Grow it Yourself - US

Start growing food at home and share the joy of growing food with others.

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Grow it Yourself - US


Grow it Yourself - US "Welcome to GIY. As this crisis unfolds we've seen an overwhelming interest in food growing. We want to help as many people as possible to start growing their own food and we hope you'll join us to inspire more people in your community to grow some food, firstly by 'growing it forward' sharing seeds and seedlings with neighbors and when restrictions allow, by launching a GIY Group or a community food growing project. Food is an area where people can take actions that have immediate sustainability and health impacts, and growing some of your own food is a simple, compelling way to develop a deeper understanding and connection with food which in GIY we call ‘food empathy’." - Michael Kelly, Founder of GIY

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As a Champion you’ll need up to 4 hours per week to start and maintain your GIY Group.

Decide to become a champion

GIY Champions are people that care about their community and believe in the tremendous potential of food growing. Although most GIY groups are run by a small steering group, it’s the champion that is the changemaker with the initial enthusiasm to get the group going. Typically champions are not expert growers, just people very interested in growing their own and passionate about the idea of coming together with other GIYers to learn and share knowledge.!

Get help

The most successful GIY groups are a collaborative effort, where a group of people come together to start and maintain it and share diverse perspectives. The GIY ethos is not wild about committees, titles, chains of office and all round stuffiness – but it does make sense to have a steering group and to get people involved that can provide practical help. For example. one person can do your group’s web stuff, another works on promotion, another tries to organize speakers, another organizes garden visits, etc.


The Marketing Guru - does advertising and PR. Gets great photography from meetups and other activities

The Money Person - Manages payments and maintains records and receipts

The Techie - updates your group page, social media, email etc

It’s also tremendously valuable if you can get an experienced grower involved in your group. They can act as a mentor to novice growers and even give a talk on nights you can’t get a speaker..

The steering group can help to organize your launch event and get other interested people involved. On the night of the launch, you can also ask some people to join the steering group. This can be a great chance to find more folks who are willing to help out.

Following the launch, it’ll help for the steering group to meet regularly to plan the activities of the group. It’s also helpful to continually expand the group. When recruiting, keep in mind the roles that need to be filled - check out the ‘roles box’ on the right side of this page..

Find a venue

Venue Checklist

Accessibility - Can people who are mobility impaired get into the venue, to the room and also access restrooms?

Parking - Is there adequate parking nearby?

Technology - can the venue provide a microphone, screen and projector? These might be useful.

Natural Light - not a must, but it will be helpful once you take the first photos of your group to encourage others to get involved.

Seating - Check whether you'll have to arrange seating in advance of each meeting.

Commitment - is the owner of the venue excited about your cause and will they be excited to support you in different ways? For example, will they help you spread the word through their social media channels?

A key action in getting your GIY group up and running is to get a venue for GIY meetings or a location for your garden. Typically, GIY meetings take place once a month in a community venue and last for 1 - 2 hours. A key principle of the GIY network is that the meetings should be free of charge, if possible. Getting a venue for free helps keep costs low. If there is a small rental fee, you can cover it with your funding from ChangeX.

GIY Groups base themselves in libraries, town halls, community centers, hotel meeting rooms, coffee shops, restaurants, schools and many other venues. Where you base your group is not particularly important, as long as the venue is comfortable and provides a nice environment for meetings.

You don’t necessarily need facilities, although it’s handy if the venue can provide a projector and screen. If this isn’t the case you could look at renting or buying second-hand models. Coffee, tea and cookies makes for a more sociable meeting. Check if the venue can provide them, or ask members to rotate bringing the snacks..

Preparare il lancio

Scegliere una data per il lancio del gruppo GIY è un passo importante, in quanto focalizza la mente di tutte le persone coinvolte nel periodo che precede la riunione di lancio. È anche il momento in cui i gruppi GIY iniziano a sembrare "reali" per gli organizzatori, con una data reale verso cui lavorare. Ecco un paio di semplici indicazioni su quando dare il via

  • Lasciate abbastanza tempo per preparare l'evento e per promuoverlo il più possibile.
  • Pensate alla stagione. La fine dell'estate o l'inizio dell'autunno tendono a funzionare bene per lanciare un gruppo, in modo che la gente possa iniziare a piantare durante l'autunno.
  • Siate coerenti - Scegliete un giorno della settimana che possa funzionare nella vostra comunità, ad esempio l'ultimo mercoledì del mese.

Idee per il lancio

Invitate un oratore - Una persona conosciuta a livello locale attirerà l'attenzione delle persone per il lancio. Fate uno scambio di semi o di piante - Chiedete alle persone di portare le piante che hanno per regalarle Filmato sul GIY - Mostrate un breve video sul movimento GIY Gruppi di discussione - Dividete le persone in gruppi per parlare di ciò che vorrebbero imparare Spuntini e rinfreschi gratuiti aumentano sempre la partecipazione!


Una volta che avete un luogo e una data, il passo successivo è quello di promuovere l'evento Considerate il lancio come una potente opportunità per raggiungere ampiamente la vostra comunità. Iniziate a parlare con TUTTI su tutti i canali mediatici a vostra disposizione.

  • Affiggete manifesti presso i luoghi di culto locali, il municipio, il centro sociale, il centro commerciale, il centro di giardinaggio, il caffè, i campi sportivi - ovunque ci siano potenziali GIYers.
  • Utilizzate gli strumenti dei social media come Twitter e Facebook per comunicare e diffondere la notizia a livello locale.
  • Pubblicate il vostro evento di lancio sulla vostra pagina GIY su
  • Mettetevi in contatto con altri gruppi di volontariato e di comunità della vostra comunità: non abbiate paura di andare a incontrare questi gruppi, raccontate loro cosa state progettando e perché ne siete entusiasti.
  • Passate alla radio locale e inviate e-mail ai quotidiani locali per la sezione dedicata agli avvisi. Dovrebbero essere interessati e saranno particolarmente efficaci nel diffondere la notizia. Dovrete inviare un comunicato stampa in genere 2 - 3 settimane prima del lancio.

Launch your GIY group

A launch event is a powerful way to get a group started. An event helps create a buzz around the idea of GIY in your community. If restrictions don't allow for an in person-gathering, why not think about organizing a remote event.

Follow Up Checklist

Invite people to your GIY page on ChangeX - Using the “Invite Friends” functionality you can invite people to your page on ChangeX.

Create an email list or text chain - Depending on how people want to stay in touch, you might want to add additional tools.

Post an update to your page - After you’ve invited people, post an update telling a bit about what happened at the launch event. Add a couple of photos. If any questions stayed open, ask them now.

Encourage people to share ideas. Some people might be more inclined to share their thoughts and ideas online than speaking up at an event. So give people another chance to add their thoughts.

To get conversations started, it helps to ask clear questions like: “What would you like to do at the next group meetup?” and “What’s the first growing project we could get started together?”

Sample Agenda

  • Welcome - Explain important things about the venue (where the restrooms are), ask for permission to take and share photos of people if you have a photographer.
  • Circulate attendance sheet for contact details, including cell phone number and email addresses.
  • Show the GIY video
  • Explain the purpose of GIY and tell your own story of why you got excited about the idea. Give others a chance to share their stories.
  • Group breakout session (around 20 minutes)
  • Collect ideas from groups
  • Tell everyone about the next meeting and how to engage with the group in the meantime. Ask people about their preferred ways to stay in touch.
  • Say thank you and invite everyone to stay longer, continue talking and get to know each other.