Conscious Cup Communities

Reducing coffee cup waste by engaging businesses

 

5 Step Guide to

Conscious Cup Communities

Overview


"" -

5 Steps

Who? Someone who...

Resource Checklist

Time


Get Started

Make a Personal Commitment

When starting any community project, the first step always starts with you! Will you commit to not buying disposable coffee cups anymore? Maybe you've already done this and now you want to spread the word to everyone? Not only are you helping the environment and reducing the amount of single use cups that end up in landfill and on our beaches but you can also benefit from the discount that lots of coffee shops offer!

Don't be afraid to share your commitment with family and friends, let them know why you've decided to start using reusable coffee cups and let them know of all the benefits, both environmental and the difference it can make to your pocket! Spread the word on social media

There are lots of options when it comes to sourcing more environmentally friendly ways to drink your coffee. Reusable cups can be purchased in Cafes, General Stores and online, they can even be made of bamboo, stainless steel and other materials.


Map out local Cafés

List the Cafes in your area, depending on the size of your town or village, you might want to split the Cafes between different members of your team or get started on one street / in one area of the town. Make a note of those already on the Conscious Cup map or other cafes who offer a discount already but are not on the map. Knowing these will persuade other Cafes to join. Consider starting with the ones you know as they will be easier.


Approach the Cafes

It is best to ask for the Manager as they are usually the decision maker. Introduce yourself and tell them that you are local. Tell them about the campaign and what we are trying to achieve. By having a Conscious Cup Campaign sticker in their window, it's also very likely that more people will recognise them as a Conscious Café.

Participating Cafes are asked to:

  • Always offer ceramic cups to customers who sit in.
  • Offer a discount/incentive to a customer with any reusable cup.
  • Display the discount/incentive on their price board or signage to encourage reuse.
  • Train all employees so they know that you have a reusable cup policy and that they know the discount/incentive so that everyone is in the loop.
  • Keep a count of the number of drinks they serve in reusable cups, they can advertise this by saying how many disposable cups they have saved.
  • When a Café participates we:

  • Send a pack to the Café which includes a poster and window sticker.
  • We geotag the Café on our map so that customers can identify participating Cafés.
  • We promote the Café on our social media to highlight they are a Conscious Cafe.
  • Anyone carrying a reusable cup should always ensure that it is clean when handing to a Barista. Some Cafes may find extremely tall reusable cups difficult to fit in the coffee machine but the most popular sized cup is a 12 ounce which is a medium in the majority of Cafes and this fits all machines.

    Once they confirm discount/incentive you can give them a window sticker and poster. You can tell them that we will map them shortly.


    Update the Map

    Once you have a Café on board, it's important to make sure they appear on the national Conscious Cup map so that people know they are participating and they can call in with their reusable cup. To add a Cafe to the map, just email us on [email protected] with four things:

  • Cafe name
  • Address
  • Email address
  • The discount/incentive they have committed to offering
  • We will then add the Café to the expanding map along with promoting the Café online.


    Promote the Good Work you’ve done

    You could take photos of each Café you sign up and use them to promote Reuse through social media and local newspapers/radio. Send us a group photo of your volunteers or Cafes in action and we will share on our social media. This helps people understand that every time they use their reusable cup instead of a disposable one they are making a difference.


    ×